bronwensaurus smash!

like it was yesterday, folks.

The emails were in response to the story I wrote about Smash in January.

For @turnabout.

This creepily invasive campaign is a good thematic fit for You’re Next, a slasher film where a family must fend off home invaders who’ve crashed their reunion getaway — and it’s all the more impressive for its apparent coordination: How did Lionsgate pitch the promo to the filmmakers whose movies would be invaded by the silhouette? Well … they didn’t, exactly; I hear they took an ask-for-forgiveness-after-the-fact approach rather than an ask-for-permission one. Perry and the Peeples filmmakers were said to love the idea enough to request some of the silhouette posters for themselves; the team behind The Big Wedding, however, was not as enamored. But the studio maintains that the You’re Next ads don’t cannibalize the outdoor buy that had always been earmarked for Wedding and the other Lionsgate titles; instead, they’re additional posters sprinkled throughout a handful of top markets.

Those must have been some epic phone calls with the Big Wedding people.